ZIPP / Flashpoint

The scope of the project was to introduce and promote a secondary wheel brand for ZIPP Speed Weaponry through viral, word-of-mouth, and user-contributed content. [r]evolve helped ZIPP create The Flash-Point Fanatics Program—a unique sponsorship opportunity for 10 real-world riders. Cyclists applied on-line to be selected as a blogger who would be given brand new sets of Flash-Point Wheels and international exposure in exchange for sharing their experiences Riding On Flash-Point Wheels.

PROJECT SCOPE  Brochure Mailer / Banner Ads / Web Site Design / Trade Pub Ads / Sponsorship Program