French folds, a clear foil emboss, and chicago style screw posts help to create a sophisticated marketing brochure for The Waverley Towns and Flats residential community. The community is built on the site of the Waverley-Pope electric car company which operated in the early 1900’s. The script ‘W’ in the logo pays homage to the original Waverley company identity. As part of this project, property wayfinding and signage was also developed.
PROJECT SCOPE Identity Design / Marketing Brochure / Announcement Piece / Floor Plan Cards / Letterhead Package / Property Signage and Wayfinding